š Nouri: Providing Healthy Meals for Moms
The first, stage-specific meal program for expecting mothers
When an expecting mother Googles āWhat to eat when nauseous during pregnancy,ā the top results are saltine crackers, milkshakes, and cheese toast. Irene Liu, Founder of Nouri, wondered if there were better, healthier options. How could she help expecting mothers access nutritional foods?Ā
š Fast Facts
Company: Nouri
Website: https://nourimama.co/
Founded: 2020
Stage: Pre-Seed FundraisingĀ
Industry: Womenās Health (Rooted in Food)Ā
SDG: #3: Good Health & Well-Being
Team: Irene Liu (Co-founder), Jennifer Jolorte (Co-founder)
š„ Whatās the Deal?
Irene became interested in food access and healthy eating as an undergraduate at Berkeley. She started a farmerās market in Oakland, CA to make healthy eating more accessible for people of different backgrounds. As a Wharton MBA & Harvard MPA, Irene studied the intersection of economic development and food policy, considering how to increase accessibility to healthy food.
In the summer of 2020, Ireneās aunt started her own motherhood journey. Seeing her mother sending her aunt traditional Chinese postpartum meals, Irene became interested in the nutritional aspect of postpartum meal rituals, which is rare in the U.S. āWhat would I want?ā Irene asked herself about her own future. She considered the challenges she would face managing her nutrition while working full-time and starting a family.Ā
The idea for Nouri was born: A meal plan incorporating the traditional, medicinal properties of ancient Eastern ingredients that would help expecting mothers adapt to their changing bodies and nutritional needs at each stage.
Since its official launch in January 2021, Nouriās team has nearly tripled in size and hit around 170k in revenue within its first year. Nouri currently operates in NYC with a production/delivery day once a week. Customers can choose plans varying from 3 days, 5 days, and 7 days worth of meals. Nouri also releases a new āMenu of the Weekā every Monday that can be further customized based on pregnancy stage and any gestational symptoms.Ā
Their core market concentrates on the ~6 million expecting families per year (amount of births and people wanting to conceive), and the 48 billion dollars this demographic spends on health and wellness. As Nouri looks to expand as a womenās health company, they are also looking at segments of women dealing with menopause or period irregularities.Ā
š Why We Love It
š½ļø Itās the First of Its KindĀ Ā
This is the first, stage-specific meal program for expecting mothers fusing ancient Eastern food therapy and Western nutrition. The meal plan is built so that at each stage, the meals accommodate the stageās specific dietary needs and are built to address the major symptoms. What parents are saying about Nouri: āA meal program for moms. There just isn't anything like this out there.ā
š¤ A Commitment to Giving Back
Despite Nouri still being in its early stages, theyāre pursuing great initiatives to give back to the community.Ā For example, theyāve donated Nouri accounts to various womenās health organizations, and are working with a nurse-family partnership non-profit to provide the first meal home for these families. Irene also wants customers to be involved in this very important part of their mission; For example, if customers purchase up to X dollars, a Nouri meal will be donated to another woman.Ā
š A Defining Vision
Irene described her vision for Nouri in three phases. Phase 1 focuses on the Meal Plan, the core of Nouriābuilding the companyās core product. Nouri is now in Phase 2, launching a content and curriculum community platform enhancing the offline experience and also making nutrition/wellness information and resources more accessible. In Phase 3, Nouri is scaling their meals to become shelf-stable and readily available in stores or nationwide delivery.
š Get Involved
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āIrene Park